Microsoft “Surface” branded devices are intended to be ‘high end class defining’ devices. Surface Pro, Surface Book and now Surface Studio.
Surface Pro is a tablet which can replace your laptop. An innovative touch screen tablet with magnetic keyboard cover which runs a “full” OS. Initially competitive products had the short coming of either not being touch screen or if so, only running a mobile OS. Surface Pro was Microsoft’s initiative to overcome this trade off.
Surface Book is billed as ‘The Ultimate Laptop” and is Microsoft’s first ever laptop, it’s innovation lies in its removable touch screen which allows it to convert into a tablet or clipboard. The device is also beautifully styled and is distinguishable by its distinctive ‘dynamic fulcrum keyboard/screen hinge’.
Introducing the Surface Studio. It is an All-In-One PC which is available in a range of specifications in addition to two key innovations which are arguably ‘category defining’.
- Foldable hinge to transform the vertical touch panel effortlessly into a 20 deg from horizontal drafting/drawing table. Touchscreen and pen/ink enabled.
- Microsoft Dial. A stand alone rubber backed haptic knob which can be used either on the desk or place on the screen itself to provide a range of new capabilities to the user including dial functions such as scrolling or colour change. A user may, for example, manipulate the Dial with one hand whilst using the pen in the other.
Studio, like it’s sister Surface devices, is a high quality machine with reasonably high end specs available and it also features a ‘beautiful’ 28″ 12.5mm thin panel and effortless hinge.
Priced at the higher end of the market, the form, function and style of the Surface device are expected to attract PC users who need their computer to be more than just functional.
The drawing board mode is likely to attract the attention of ‘creative’ or artistic PC users but, as Microsoft would like to point out, don’t all of us have the ability within us to be creative?
Accordingly, we will be interested to monitor the broader market acceptance of this new high end, quite expensive all-in-one PC aimed at ‘creatives’ to see how wide it’s market appeal is.
The conventional PC has been languishing in a stagnant or falling market over the past few years, will Surface Studio excite and reinvigorate computer users to go back to the desktop?